Designer & Designer

What does it take to create a design-led company?

Episode Summary

Design-led companies are making a big impact in the market today. But a new report out shows that 90% of companies are not reaching their full potential. In this episode we will try and figure out what the hell is going here. What is the difference between design-led companies and everyone else?

Episode Notes

Mentioned in this episode:

- Are you asking enough from your design leaders?

- Design Maturity Model by InVision

- Future of Design in Start-Ups

- There's no guarantee your product strategy will work. Here's how to de-risk it

Special thanks to Catleah Cunanan for producing this episode. Recorded at Cloud Studios in Seattle.